When it comes to starting an internet or online business, one of the most important things you need to do is to choose a domain name. There are a lot of businesses that have an established business name and as such register that name when using it for their online business. This is not so good an idea. Therefore the best thing for you to do is to ensure that you register a number of domain names and especially one that includes the name of the business. This is recommended to web users who are fully knowledgeable of the business. There is another option that incorporates the service or product which is being offered by the business. This name is fashioned out for the web users’ keywords who are in search of the product or service online. In order to purchase domains, there is the need to choose a trusted registrar which could be found by searching for domains. Indeed, the cheapest ones you could get would start from a price like $4.00 for a co.uk and go to $10.00 for a .com domain for each year. When you have been able to get a domain that is available for the business then choose the web hosting company to employ to take care of your ecommerce website. After you have finished choosing the domain name and have purchased it, it has to be present on all corporate identity and promotional materials. This then gives the online business some kind of identity and their online presence is differentiated from all others on the internet. There are a lot of customers who just search for the company before even deciding on what to buy. This means that your online presence is very crucial for the success of your newly established online business. A lot of businesses that sell online through their ecommerce websites have learned that web users type what they want to buy into search engine search bars. The web user will likely find what they are looking for using this method as almost all of the words in the English dictionary are now registered as a domain name. There is no doubt about the fact that looking for a domain name that suits your online business could sometimes be difficult but you could make use of some techniques available on the internet.